We're on a mission to help founders grow sustainably profitable brands, without burning out or selling out.
Why email? Because it has an average ROI of $40 for $1 spent (!!), but it's constantly overlooked. We'll help you plot out, implement and scale your lifecycle marketing with clarity, creativity and high-converting strategy that is true to your brand and your business goals.
You’ve got a million things on your plate. You need someone who can jump in with expertise, insight, and initiative, and care as much about your brand equity and bottom line as you do.
That’s where we come in.
backed by data & strategy
Built by humans
— cast JEWELRY, CMO
The strategy is thoughtful, data-driven, deeply rooted in buyer psychology, and delivering strong results.
— california grip socks, founder
i love working with you! emails are converting and our return rate is up. appreciate you!
We’re here to help thoughtful founders thrive, because the world needs more businesses that lead with intention, integrity, and real impact. When your marketing is clear and aligned, you grow predictably and profitably.
Shift market share to founder-led brands.
No. 01
Our approach blends data with storytelling, strategy with attention mechanics and behavioral psychology. Always rooted in your voice, visuals, and values. Retention that performs and feels like an extension of your brand, not a separate channel.
Intentional, aesthetic & human.
No. 02
Expert strategy meets hands-on execution, and ongoing optimization. Every flow, campaign, and touchpoint does its job and meets your customer where they're at in the funnel.
Never set-it-and-forget-it.
No. 03
For FOUNDERS GROWING BRANDS with intention, I’m the marketing partner who gets it.
THE ORIGIN
STORY
I'm talita,
for good club'S FOUNDER.
I’ve seen what happens when founders try to do it all, and what becomes possible when they focus on their zone of genius. I built For Good Club to help you bridge that gap a whole lot faster.
I’ve spent over a decade inside the world of ecommerce, working behind the scenes to grow early-stage brands and accelerate late-stage brands in fashion, wellness, and beauty.
Everywhere I looked, I saw the same thing: brilliant founders with amazing products, drowning in the day-to-day, stuck in a loop of guesswork, bad advice, burnout, and slow, inconsistent growth.
Most brands didn’t need more tactics. They needed to double down on what actually worked. Hint, hint: it's a channel that gives major returns yet is hugely untapped. You guessed it, the answer was emails! Specifically, retention systems that supported the brand and the business at every stage of the customer's lifecycle.
And traditional agencies? Too cookie-cutter. Too bro-y. Not built for bold, forward-thinking brands who value good design.
So I created For Good Club to change that. To bring retention marketing out of the margins and into the spotlight.
Because when retention is done right? It doesn’t just drive revenue.
It builds community. It creates trust. And it gives founders the space to breathe and finally focus on their zone of genius.
You’ve got the product and the passion. We bring the strategy and systems that turn customers into loyal buyers. Again and again. Scale with strategy, soul, and systems. So your business grows sustainably, without sacrificing your values or your vision.
My superpower is blending behavioral psychology, storytelling, and business data into marketing that converts and connects.
I don’t believe in guesswork, copy-paste formulas, or “just send more emails.” I believe in human-first marketing that’s as strategic as it is creative, built to grow your business sustainably and make your customers genuinely love hearing from you.
This isn’t about hustling harder.
It’s about marketing that feels good, because it works.
It’s about creating emails and experiences your customers want to open, read, and engage with.
Because it is absolutely possible, and it should be every marketer’s aim, to create marketing your customers love.
Stop chasing tactics and start building a brand that supports your values, your customers, and your life.
Because your business should support your life, not the other way around. If that’s where you’re headed, I’d love to help you get there.
This work, helping founders step into new levels of success and alignment, it lights me up. And I want that for you too.
If soulful strategy, well-placed emojis, building a biz that creates freedom, and a shared love of oat milk flat whites speak to you, I have a feeling we'll do amazing things together.
giving a sh*t
ENTIRELY UNDERRATED
flat white
ALWAYS ORDER ME A
braSil
fun fact:
I''m Brazilian
MY FAVORITE PLACE TO HOLIDAY
fancy skincare
KNOWN TO SPLURGE ON
surf & a nap (pls)
weekend PLANS
best travel tips
what I'm known for
For your numbers, your brand, and your life. Whether you’re starting from scratch or scaling to your next milestone, I’d love to hear what you’re building and explore how we can grow it together
Let’s get you to sustainable growth
think we're a match made in marketing heaven?