for purpose-driven brands who want clarity, connection, and sustainable growth.
email & sms strategy
that performs
Turn one-time buyers into loyal customers, without the guesswork. Think aligned campaigns, high-converting flows, and strategy that makes marketing feel clear, connected, and, dare we say it, fun again.
like your brand
and
feels
The
Collection
VALENCIA
Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.
THE SPRITZ
COLLECTION
Like a bouquet of freshly-sharpened pencils, but make it marketing resources to grow your brand and woo your audience. Kathleen Kelly approved.
no more revenue slipping through the cracks
Most brands chase new customers.
Smart brands keep the ones they’ve got.
You’ve got the product. The audience. The attention.
But consistent revenue? Still feels like a mystery.
We help lifestyle & wellness brands build email and SMS strategies that drive real profit without over-discounting, burning out, or relying on the algorithm gods.
Think: better margins, stronger brand love, and marketing that actually compounds. That's what we do best.
what makes our approach unique?
Retention marketing with heart, data, and real ROI
email / sms / retention / strategy / lifestyle / wellness / E-COMMERCE / email / sms / retention / strategy / lifestyle / wellness / E-COMMERCE / email / sms / retention / strategy / lifestyle / wellness / E-COMMERCE
email / sms / retention / strategy / lifestyle / wellness / E-COMMERCE / mail / sms / retention / strategy / lifestyle / wellness
finally.
emails that
resonate and drive revenue
This is where creative meets conversion. Where your email & SMS don’t just drive revenue, but build real relationships. Because loyalty doesn't just happen. It comes from thoughtful human-first, high-converting strategy.
We’re here to help you build it: with marketing that feels like your brand, drives real ROI, and creates the kind of connection that keeps customers coming back.
our services
Whether you need a full retention strategy or a high-performing flow refresh, we’ll help you create email & SMS that looks good, sells better, and feels true to your brand.
get in touch
No stress, let’s talk it through. Book a free strategy call and we’ll explore your goals, identify your biggest retention opportunities, and map out next steps together.
hi friend,
We're marketing strategists who believe retention should be smart, beautiful, profitable, and built for real connection.
We bring strategy, design, storytelling, and sustainable growth into alignment, so you can scale profitably and stay true to what you're building.
Let's fine-tune your retention strategy into a high-converting system that sells and feels like an extension of your brand.
WHAT WE DO:
email
sms
retention
strategy
Flows that convert. Campaigns that connect. Creative that feels like your brand, and performs like it should. Whether you're starting from scratch or ready to scale, we turn email & SMS into your most profitable channels.
THEY SAID IT BETTER THAN
we COULD
“Talita is an exceptional lifecycle marketer who starts and ends with the consumer in mind. Her strategic frameworks are thoughtful, data-driven, and rooted in buyer psychology.”
Flows that actually convert, backed by data and emotion.
“I love working with you and I appreciate all the hard work, it never goes unnoticed. ”
Creative partnership, clear communication, and email support founders can trust.
She delivers strong results with optimism and passion. Our flows are generating sales in the background, and I’m spending less time on marketing while seeing better results.
Strategic, high-performing flows that evolve with your brand and keep revenue growing.
What We're Famous For:
The Retention
Growth Blueprint
Done-for-you retention strategy, automations, and campaigns to help you turn one-time buyers into loyal customers, and finally stop guessing what to send next.
90-Day Email & SMS Setup
Everything you need to increase retention, boost revenue, and grow with clarity (without the overwhelm).
🌀 WHY YOU'LL LOVE IT:
HOW IT ALL
I started For Good Club with a simple belief: good brands deserve to grow, without the hustle, guesswork, or bro-marketing.
After a decade in e-commerce, I saw way too many thoughtful founders burned out trying to scale without support. So I built the agency I wish existed when I was in-house:
strategic, soulful, and seriously effective.
Now, I help lifestyle & wellness brands grow sustainably through focusing on one their highest levers for growth: expertly-executed retention marketing. Ready to begin?
